There are three dashboards on Amazon and each one tracks attribution differently. Here's what you need to know about Seller Central, Advertising Console and Amazon DSP.
While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA's complexity.
Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns — an entire strategy — against another, with automated optimization.
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