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SearchCap: Google updates, SEO education, A/B testing

 


 
Featured story
 

Mueller previews Google image search changes, old Search Console sunsetting at NYC meetup
 

Jan 25, 2019 by Barry Schwartz

Here are the highlights from a Google webmaster event that happened in the Google NYC office last night.
 
From Search Engine Land
 
How to keep your SEO team (and yourself) relevant
  Jan 25, 2019 by Grant Oster

Ongoing education, conferences and case study discussions not only help clients but also your own career growth.
 
Fighting brand fatigue through A/B testing
  Jan 25, 2019 by Duane Brown

Here's how an e-commerce business tested different ad copy and images on Facebook to lower their CPA by 70 percent over three months.
 
4 building blocks to help your brand's SEO strategy succeed
  Jan 24, 2019 by Danielle Savin

Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.
From Marketing Land
 
Facebook launches rebranded 'auto inventory ads,' expands retargeting
  Jan 25, 2019 by Amy Gesenhues

The new ad product launches globally to all dealerships starting on January 25, 2018, and will be available on Facebook, Instagram and Audience Network.
 
Slow pages hurt conversions, but marketers aren't in a hurry to fix them
  Jan 25, 2019 by Greg Sterling

Faster-loading sites was at the bottom of a list of marketing priorities according to an Unbounce survey.


 
Search News From Around The Web
 
Does Google Use Schema to Write Answer Passages for Featured Snippets?, Go Fish Digital
 
Google Discover surfacing 'Posts on Google' from brands and artists, 9to5Google
 
Google Says Disavowing Bad Links May Help Google Algorithmically Trust Your Links, Search Engine Roundtable
 
Google Urged the U.S. to Limit Protection For Activist Workers, Bloomberg
 
Oracle v. Google and the future of software development, Google Blog
 
Redirects: One Way to Make or Break Your Site Migration - Whiteboard Friday, Moz
 
Updating the minimum required PHP version for the Google Ads API client library for PHP (AdWords and Ad Manager), Google Ads Developer Blog
 

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Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more. Learn from the experts who know PPC, SEO, social, analytics, retail, and mobile better than anyone. You'll spend less time out of the office and gain amazing actionable tactics… we guarantee it. View rates and register today!
 

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