Making big purchase decisions can be stressful, especially when the products are complex or expensive. People don't just roll the dice. Buyers expect brands to not only understand their concerns, but to address them in a way that provides value along each step of the decision-making process.
SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.
Marketing isn't what it used to be. There's big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, you need to make your customers happy.
A good brand safety initiative should not be limited to the basic standards set by technology partners but a more comprehensive discussion of the brand's needs.
A new report from Kantar finds marketers don't believe they're portraying people in a stereotypical manner, but ad targeting stats tell a different story.
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