"Customer Data Platforms: A Marketer's Guide" examines the current market for customer data platforms and the considerations involved in implementing this technology. Included in the report are profiles of 22 leading CDP vendors.
This 76-page report answers the following questions:
- What trends are driving the adoption of CDPs?
- Who are the leading CDP vendors?
- What features do CDP vendors provide?
- Does my company need a CDP?
- How much does a CDP cost?
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