🔍 Agencies, Google is postponing Partner changes

Apr 09, 2020

Good morning search marketers, another deadline gets pushed.

Google has decided to postpone the changes to the Google Partners program that were slated for June. The new eligibility requirements won't go into effect until 2021, giving agencies one less thing to worry about during this time of incredible strain for their– and their clients' — businesses.

We noticed Bing has added the CDC's coronavirus self-checker chatbot to "coronavirus"-related search results. Users can engage directly with the chatbot on Bing search result pages. We've been monitoring Google and Bing results pages for these terms to see how they evolve during this crisis. Google has a link to the self-checker. The tool was developed using Microsoft's Healthcare Bot service.

In other Bing news, the search engine now supports the new snippet controls using robots meta tags. You can use them to control the character length of your snippets in the search results as well as image preview size and video preview length. Google added support for the controls in September.

Keep reading for a Pro Tip from Dan Gilbert on a budget management script for Manager accounts and more.

Ginny Marvin
Editor-In-Chief

Pro Tip

View and change all your budgets easily with this script

"In order to avoid the tedious process of aggregating data from multiple Google Ads accounts, there is a script to pull a full list of all budgets for every account that you feed it into a single Google Sheet," explains Daniel Gilbert of Brainlabs. "You can see both campaign-specific and shared budgets. From there, you can make changes to all your budgets individually, in all your accounts in an MCC, all in one place, without having to do so in Google Ads. You can even make bulk budget updates using standard Google Sheet formulas."

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Retargeting best practices that drive results

Build a powerful, integrated retargeting practice for reaching customers across multiple channels at once. In this ebook, Perfect Audience discusses best practices for building a powerful, integrated retargeting practice for reaching customers across multiple channels at once.

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Mindful Moment

This is a difficult time for us all. We are sharing a mindfulness exercise daily to help those interested to take a moment to decompress and regain focus. If you have a tip or exercise to share with the community, please email me at gmarvin@thirddoormedia.com.

60-second shoulder stress relief. With many of us sitting in make-shift home office setups, neck and shoulder strain is real. Here's a quick one-minute video for shoulder stress relief that you can do while you're sitting in your newfound "office" chair.

Search Shorts

SEO success stories from Google

SpecialAnnouncement schema. That SpecialAnnouncement schema can be used on any site, said Danny Sullivan of Google — assuming the content is appropriate for it.

Google showcasing SEO success. Google is starting a new series for SEO case studies and success stories. Here is the first one. The goal? To "help with convincing a boss' boss that investing in SEO or implementing structured data can be good for the business."

Change URLs. John Mueller of Google said on Twitter "there's usually no reason to change URLs for every update made to a page — that seems like unnecessary overhead and just adds room for things to break."

Stay up-to-speed on modern marketing

How will your martech stack and processes be impacted by COVID-19? How can you deliver a personalized user experience without betraying privacy? Get the answers to these and more crucial questions April 21-23 at Discover MarTech!

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