Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization's entire library of digital assets. A DAM is the "single source of truth" where marketers can find every relevant version of the media assets that have been created for the brand -- images, PDFs, photographs, audio, video and even virtual reality or other cutting-edge formats.
This new guide from MarTech Today examines the market for digital asset management tools and what you should expect when implementing this software into your business.
Included in this 66-page report are profiles of 18 leading digital asset management vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
