In 2019, companies dependent on search traffic found out that, for 51% of all searches performed, Google fails to deliver a click to any external website. The data behind the growing number of these "Zero-Click Searches" prompted preeminent search expert Rand Fishkin to proclaim that Google is now undeniably "everyone's competitor" in search.
This white paper demonstrates the solution to this new "Zero-Click Google World" is to beat Google to the punch -- creating landing pages that serve longtail search better than Google can.
Additionally, this white paper shares results of websites that have automated this process with new growth marketing technology.
