Good morning Search Marketer, has your traffic been hit hard during the pandemic?
Many companies have seen traffic dropoff during this time. So where should you focus your efforts over the next 3 or so months? Take the advice of top SEOs: Check items off your backlog of SEO tasks; keep an eye on shifting consumer behaviors; look for ways to help your customers in the best way you can — and start planning for pent up demand when the crisis starts to turn around.
And maybe take this time to consider new channels. TikTok and Snapchat share some similarities — they appeal to mostly younger audiences and specialize in bite-sized content — but there are also key differences for marketers to consider. We lay it all out in our TikTok vs. Snapchat guide to help you evaluate where (or if) your brand fits in.
Google's Ads Data Hub, its attribution and measurement platform, has started testing audience list activations for display campaigns. It's a limited test with a handful of large brands and agencies, but the move points to an evolution of the service. Advertisers can layer first-party CRM data, third-party audience verification data on top of impression-level Google campaign data for analysis — and soon, it seems, audience targeting. Google announced several other updates to ADH, including near-real-time analysis, query templates and more.
A quick note that we've extended the deadline for the Search Engine Land Awards to July. There's a lot going on — believe me, we get it — and the stress of award entries is the last thing we want to put on your plate. We do want to celebrate the incredible work in this industry, though, so when you're ready to enter, don't be shy. Toot your horn!
Tune in at 2 p.m. EST today for our commerce-focused Live with Search Engine Land. Feel free to post questions live, or send them to me ahead of time gmarvin@thirddoormedia.com.
Keep reading for Pro Tip on using Schema in e-commerce category pages and more.
Ginny Marvin,
Editor-In-Chief
