All Script And Tols For Free: 🔍 Have you checked your analytics?

🔍 Have you checked your analytics?

May 19, 2020

Good morning Search Marketer, roll out complete.

After roughly two weeks, Google said yesterday that the May 2020 core update is now finished rolling out. All indications are that this was a big update, impacting ranking across many industries and verticals. If you've been waiting until the update completed before checking your analytics to see whether it affected your site, now's the time.

Now that the new Google Shopping experience has been live in the U.S. for several weeks, we've taken a deep dive into how retailers and brands can take full advantage of the free listings in Google Shopping.

Did you know that the look varies depending on the product category, for example? From what it is to how to measure and optimize your results, our new FAQ Guide to Google Shopping is designed to help you increase product visibility across Google.

Google said yesterday that there is a glitch with Discover performance reporting in Search Console, so don't panic if you see a big drop in your reports. The company said it's working on a fix. Stay tuned.

Keep reading for a look at how SMBs are faring during this time and more.

Ginny Marvin
Editor-In-Chief

Indicators

COVID-19 impact on SMBs

Small businesses have been particularly hard hit by the coronavirus pandemic — this has a ripple effect for employees, suppliers and those who market to these companies. 31% of small and medium-sized businesses have shut down in the last three months, according to a Facebook survey of more than 38,000 business owners and managers across in the U.S., published Monday. The chart above shows response rates broken down by sector.

Facebook's State of Small Business Report indicated that the situation is worse for personal business (52% of which reported shutting down), hotels, cafes and restaurants (43%) and services like wellness, grooming, fitness or other professional services (41%).

On a more optimistic note, two-thirds of closed businesses expect to re-open in the future, including a slightly higher percentage of women than men (71% to 62%, respectively).

What's a DAM and why should marketers care?

What should a digital asset management (DAM) platform do and what are the ways that vendors differ from one another? This new guide from MarTech Today examines the market for enterprise DAM platforms and includes the latest industry statistics and developing market trends. Also included are profiles of 18 leading vendors, capabilities comparisons, pricing information, and recommended steps for evaluating.

Read more »

Search Shorts

How to define a Google core update

Define core updates. Gary Illyes from Google said "when I say "core algorithm" publicly, I mean the collective of algorithms that are part of the scorer (IR score in information retrieval) & generally unnamed externally."

SEO is broad. Google's John Mueller said SEO is broader than just 30 questions, he said on Twitter "SEO is so broad that I think 30 questions wouldn't be useful."

Indexing search engines. Google does not want to index other search engines, which includes search engines like GIPHY, said Google's Gary Illyes.

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