🔍 Today, FourSquare and PlaceIQ CEOs on Live with Search Engine Land

May 15, 2020

Good morning, search marketers, we've done it again, Happy Friday.

What can location data tell us about "reopening"? How can marketers, retailers and brands can use location data to make smarter decisions about staffing, stores, customer targeting and even e-commerce?

Search Engine Land's Greg Sterling will host a discussion with Foursquare and PlaceIQ CEOs David Shim and Duncan McCall today at 2:00 p.m. EST on Live with Search Engine Land. Fill out this form if you'd like to join live for an in-depth discussion, surprising insights and use cases of ways marketers can use location data to understand consumer behavior.

Google's Chrome browser will start cracking down on "resource-heavy" ads, starting around the end of August. Ads that are programmed poorly, aren't network-optimized or mine cryptocurrency (seriously) hog network data and drain device batteries. Chrome will limit the resources a display ad can use before a user engages with it. If an ad exceeds the resource limit, Chrome will show an "Ad removed" message in place of the ad. Now's the time to start looking at your ad builds to be ready for the change.

Read on for a Pro Tip on Google My Business' support issues and more.

Ginny Marvin
Editor-In-Chief

Pro Tip

Local SEOs and the challenges of Google My Business support

"It's already hard to remember a time when a local SEO's priorities included having to deal with Google My Business' various support teams across email, phone, live chat and social media," explains Jamie Pitman of BrightLocal. "Earlier this year, though, it was a different story. So, inspired by serious issues with incorrect recommendations, errant listing suspensions and very long wait times for reinstatements, I have it on good authority that the quality of support isn't likely to magically improve once the virus clears."

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Your 5 biggest Google Ads challenges & how to solve them

Paid search is more competitive than ever. Search marketers need to be proactive and learn how to get the best out of the right tools to stay on top of their PPC 'A-game' (A for automation). Adthena created this guide to address the top challenges and offer solutions that will help you get better results and make your life easier.

Get it now »

Search Shorts

Google and WordPress integration

Google & WordPress integration. Gary Illyes and his colleague from Google, Pascal Birchler, say that Google's XML Sitemaps integration with native WordPress is always ready.

Spelling Britney Spears. Did you know Google shared that users searched for "Britney Spears" almost 600 different ways in 2011? John Mueller of Google shared that stat again on Twitter.

Minimal textual content can rank. "I'd argue there's a lot of content on Pinterest — even if it's not a collection of 3000 word blog posts. Sometimes images, even with minimal textual content, can be exactly what people are looking for. Not always, and sometimes we get it wrong, but it's certainly an option," Mueller said, responding to a question about why Pinterest often ranks in Google search results.

What's "next" in search marketing?

SMX Next! Log on June 23-24 for actionable SEO and SEM tactics that can drive more traffic, leads, and sales — and learn how emerging technology and advancements in search platforms are changing what it means to be a tactical and effective search marketer.

Register for free »