Marketing is undergoing a transformation: For the first time, marketers like you are committed to spending more ad dollars in digital media, which now captures more than half of all advertising spending in the U.S.
But how do marketers perceive the effectiveness of new channels at their disposal? Are insights driven by measurement data they can trust? How does perception versus reality ultimately influence budget decisions?
Get the answers to these and more crucial questions in Nielsen's Annual Marketing Report, available now for free. Download your copy today to explore 20+ pages of detailed findings, data-driven takeaways, and a powerful view into the current state of the industry.
