A well-oiled Marketing Operations function helps keep marketing efforts aligned and on track.
A well-built Marketing Operations tech stack makes all that possible.
Marketing Operations (MOps) has a lot on its plate. As the right arm of the CMO, MOps keeps the entire marketing team focused on its goals, aligned with Sales and Finance, and optimally resourced to execute on its plans. It's truly the dynamo that sets the #runmarketing pace. To do its job, MOps needs the right mix of tools and processes.
In this eBook, Allocadia discusses the five core responsibilities of marketing operations, and the four systems that help the team execute.
