Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Martech Today's "Enterprise Digital Asset Management Platforms: A Marketer's Guide " examines the market for digital asset management tools and what you should expect when implementing this software into your business.
Included in this 66-page report are profiles of 18 leading digital asset management vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
Topics covered include:
- Trends driving the adoption of digital asset management tools
- Does your company need digital asset management tools?
- Capabilities
- What you should look for
- Cost of implementation
