🔍 How to get that Knowledge Panel once and for all

Aug 04, 2020

Good morning Search Marketer, does your brand have a Wikipedia page?

Wikipedia can be a gateway to getting a Knowledge Panel for your brand in search, but isn't always necessary. Our own George Nguyen has a new deep dive into what it takes to get a Knowledge Panel in search and the SEO benefits of having one. A quick tip: Bing lists the data sources used for its Knowledge Panels. Mine those to see what sources are cited for your competitors and other companies in your industry to help guide your own efforts.

Ready to take your SEO reporting to the next level? Learn how to create a free server log dashboard with a step-by-step walk through from contributor Jean-Chrisophe Chouinard, senior SEO specialist at Seek. This is part of our content focus on SEO for Developers. If you missed the series of Live with Search Engine Land sessions the other week, you can watch them on-demand here.

Keep reading for a look at where Pinterest is trending, word of a potential Google algorithm update and more.

Ginny Marvin,
Editor-In-Chief

Social Snapshot

Pinterest tops 400 million monthly active users

Pinterest reported revenue results for its second quarter of 2020 last week. Revenue beat analysts' expectations: flat from the prior quarter at $272 million and up 4% year-over-year amid the pandemic as ad spend recovered in May and June. Another bright spot is user growth. Globally, the platform's monthly active users (MAUs) increased 39% year-over-year to reach 416 million, surpassing 400 million for the first time. In the U.S., MAUs increased 13% year-over-year to reach 96 million.

Why we care. Pinterest always seems a bit sleepy compared to other social media networks like Snapchat, TikTok and Instagram. But marketers might want to take another look as user growth and engagement continues to rise. CEO Ben Silberman noted daily video views (organic and paid) increased by more than 150% year-over-year and is planning more with video.

Post-Pandemic SEO Strategy Playbook

As months pass, marketing teams are starting to turn their attention from short-term crisis management to long-term planning for recovery. What actions should you prioritize to future-proof your marketing? How do you motivate your remote team to implement new projects? Find the answers in Conductor's Post-Pandemic SEO Strategy Playbook.

Get your copy now »

Search Shorts

Unconfirmed Google ranking update & new Pixel 4a

Google ranking update. Starting this past Friday, July 31st and throughout the weekend there may have been an unconfirmed Google search ranking algorithm update.

Search Off the Record episode 4. Episode number four of the Search Off the Record podcast from Google's John Mueller, Gary Illyes and Martin Splitt is out. They spoke about indexing JavaScript comments, the old fashion content management platforms, how they got hired to work at Google and more. Listen to it over here.

Google Pixel 4a. The new Google phone is out, it is the Pixel 4a, with a price of $349 for a low end smartphone. It supports more languages with the Google Assistant and also has Live Caption, which provides real-time captioning (English only) for your video and audio content.

Search news from John. Google's John Mueller released his Google Search News July video that covered Web stories, the new page experience ranking factor, structured data changes and more. Watch it over here.