If your customers start their search online and frequently call your business to complete their transactions, you have a wealth of ad optimization data at your fingertips that's hiding in the conversations you have with them. Find out how you can use call tracking and conversational analytics software to tap into this new source of first-party data to optimize your Google Ads performance. In this webinar you will learn:
- Why marketers need to use call tracking and conversational analytics with Google Ads
- Why the call data Google provides isn't enough
- How call tracking and conversational analytics works with Google Ads
- How to measure your true CPA with call tracking data
- How to optimize and automate your bidding strategies using Google Smart Bidding and call tracking
- How to maximize your paid media budget with call tracking and conversational analytics
Speakers:
Owen Ray, Sr. Content Marketing Manager, Invoca
Greg Sterling, Editor, Search Engine Land
Thank you,
The Search Engine Land and Digital Marketing Depot Teams
P.S. If you can't make the webinar,
register anyway and we'll send you the video recording of the webinar later in the day.
