Good morning, Search Marketer. I usually leave my announcements for the end of the newsletter intro, but ensuring that our industry is progressing in the right direction requires more upfront effort.
"We recently ran a survey on the experiences of women in the SEO industry," Nicole DeLeon, founder of North Star Inbound, told Search Engine Land, "But we left out so many important questions about identity in SEO." Her new survey aims to explore the experiences of women, BIPOC and LGBTQ+ professionals in our industry — we hope you'll take a few minutes to tell her about your experiences. You can also view our coverage of her previous survey about the gender and pay gap in SEO right here.
Google is rolling out a new interface for its AdSense Reports page. The UI refresh should make it easier for publishers to manipulate and visualize their data; it also provides more in-product help through hover-over icons. These improvements should help publishers more easily identify trends, compare metrics and evaluate their accounts. Longtime Adsense publishers should also be aware that data will be limited to the last three years, so if you want to download older data, make sure to do so before the end of September, if you're using the older Reports page, or by the end of the year if you're already on the new version.
Bing has been refreshingly transparent about a number of its search ranking factors. For example, it seems that the search engine can, over time, learn whether someone is an authority in a given subject, which will influence their ability to rank on queries related to that subject. During our Bing Webmaster Guidelines session of Live with Search Engine Land, Barry Schwartz posed questions to Microsoft's Christi Olson and Fabrice Canal about completeness of content, authorship transparency and author and site reputation as ranking factors. You can read Barry's takeaways from that portion of the session over here.
George Nguyen,
Editor
