Good morning search marketers, let's look back on paid search changes,
As we head into a new year, we are taking stock of the changes and trends of 2019 that will help shape marketing in 2020. Today, we focus on updates in PPC with a selection of influential stories and a Pro Tip from the community.
Enjoy,
Ginny Marvin
Editor-In-Chief
1. Google tells some advertisers it will handle their campaign management by Ginny Marvin
In seven days, the email says, Google Ads reps will start making changes to advertiser accounts if advertisers don't opt out.
2. Google announces new 'discovery' ad formats, revamped Shopping experience, native placements at Google Marketing Live by Greg Sterling
The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon.
3. Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal by Ginny Marvin
The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory.
4. Google Ads to remove accelerated ad delivery option next month by Ginny Marvin
Search and Shopping campaigns using accelerated delivery will be switched to standard delivery by October 1.
5. Google's next chapter for metrics to focus on clarity once 'average position' is removed by Frederick Vallaeys
Fred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest metrics later this year.
6. How Google Ads' new keyword selection preferences work with same-meaning close variants by Ginny Marvin
A look at the potential impact of same-meaning close variants for exact match, phrase match and broad match modifier on your keyword matching.
7. Affinity audiences coming to Google Search campaigns by Ginny Marvin
In-market audience seasonal event segments like Christmas are also rolling out for Search and YouTube campaigns.
