🔍 Show product availability in Image search with markup

Dec 13, 2019

Good morning search marketers, are your product images optimized?

Whether ad or organic, Google image search results are becoming increasingly shoppable.

This week, reader Frank Sandtmann alerted us to Google showing product availability in image search results in English, German and Polish. Powered by product Schema markup, Google will highlight in green if a product is available or red if it's not. Image search is becoming a product search destination of its own.

We'll be diving into image-driven shopping and much more during the two-day Digital Commerce Marketing track at SMX West this February 19 and 20 in sunny San Jose, CA. If you're working in e-commerce or omnichannel marketing, check out the agenda here.

Conductor is no longer a WeWork company. After being acquired for more than $120 million nearly two years ago by the now-troubled workspace provider, the SEO firm has become employee-owned.

The Google Assistant can now translate 44 languages in real-time with "Interpreter Mode." The feature first launched in 26 languages for Google Home and smart displays earlier this year, and is now available on Android devices and iPhones. Its functionality is like Google Translate but "more elegant," reports Greg Sterling.

Keep reading for a Pro Tip on negative reviews and local rankings.

Ginny Marvin
Editor-In-Chief

Pro Tip

Could negative reviews actually be helpful in rankings on GMB?

"Google stresses 'high-quality, positive [emphasis mine] reviews from your customers will improve your business's visibility and increase the likelihood that a potential customer will visit your location.' So no, negative reviews won't help in Google My Business," explains SMX East speaker Adam Dorfman of Reputation.com. "But the bigger question is this: how can negative reviews help your business beyond rankings? They can if you are willing to learn from them. No business is perfect. Negative feedback identifies vulnerabilities that you need to address before they mushroom into bigger problems. Responding to reviews by improving your business creates a virtuous cycle: a better customer experience leads to more positive reviews, which leads to improved visibility online. So, long story short, indirectly negative reviews could help your rankings in local search by improving your business."

From SMX Overtime »

2019 benchmark report: brand vs. non-brand traffic in Google Shopping

Sponsored Content by Smarter Ecommerce (smec)

New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many industries.

For paid search managers, developing an effective branded keyword strategy is nothing new. When it comes to Shopping ads, however, the picture gets a lot murkier – Shopping is not keyword-based, and Google only offers negative keywording. Read more…

Read more »

Search Shorts

Google search ranking update chatter.

Google algorithm update. We are seeing some new signals and industry chatter around a Google search ranking update. It is not confirmed but we will keep an eye on it.

Index all. Google's John Mueller said it again. He said, "we +/- never index all pages within a website, so that can be working as intended, even if you'd like to have more."

Perfect machine learning. Frédéric Dubut from Bing said to use ML in production you also need to be comfortable with a model that *will* get it wrong occasionally.

Save up to $700 off actionable search marketing tactics

Unbiased content you can trust, a training experience that fits your needs… book your SMX West pass now to take advantage of Super Early Bird rates and join us February 19-20 in San Jose for the tactics you need to create successful search marketing campaigns.

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