🔍 It's not too late to make profitable holiday sales

Dec 16, 2019

Good morning search marketers, do you still have holiday budget to spare?

In this final full week before Christmas, many of your competitors may have blown their budgets during the five-day blast between Thanksgiving and Cyber Monday. In what has been shaping up to be a record sales season, there is more runway ahead for those with budget to spend.

According to Amazon seller data from Teikametrics, many of the best sales days on Amazon come after Cyber Monday. In fact, sales tend to get more efficient in the days leading right up to the shipping cutoff with conversion rates increasing and CPAs declining. Another reason for better efficiency is that as time ticks closer to Christmas, consumers are more likely to click and convert on a sponsored product ad during this period.

Read on for a Pro Tip on using Google Alerts for reputation management and more.

Ginny Marvin
Editor-In-Chief

Pro Tip

Refine your keyword alerts for review and reputation monitoring

"Google alerts is a cost-effective method of keeping on top of what people are saying about your brand online," explains Ben Wood of the Hallam agency. "Setting up Google Alerts for your business is really simple to do, but don't forget that you can refine your search terms. 1) Quotation marks (""): Specific words or phrases. 2) (Site:): To be notified of new content on specific sites of high value. 3) Minus (-): To filter out articles containing certain keywords."

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CCPA Goes Live in Weeks: Are you ready?

Sponsored by Optimine

The California Consumer Privacy Act – or CCPA – goes live in a few short weeks, and it has major implications for your marketing measurement. Find out how to reduce the financial and compliance risks brands now face. Join us on December 17th for this live webinar.

There's still time to register »

Search Shorts

Wider support for speakable markup

Crawl delay. While Google does not support crawl delay, Bing does.

Speakable markup beyond news. Danny Sullivan said speakable markup can work for all sites that Google shows in Google Assistant, not just sites included in Google News.

Google Search Console verification. Google released a series of videos on how to verify your site in Google Search Console.

Don't miss out on Super Early Bird savings!

Treat yourself (and your career) to an enriching training experience: Attend Search Marketing Expo February 19-20 in San Jose. You'll access 60+ SEO, SEM, and digital commerce marketing sessions loaded with tactics to help you boost awareness, drive traffic, and increase sales. Book by THIS Saturday, Dec. 21 to save up to $700 off on-site rates… and put that leftover 2019 budget to good use while you're at it! What are you waiting for?

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