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🔍 2019's Top Stories in Technical SEO

Good morning search marketers, let's look back on technical SEO,

As we head into a new year, we are taking stock of the changes and trends of 2019 that will help shape marketing in 2020. Today, we focus on technical SEO with a selection of influential stories and a Pro Tip from the community.

Enjoy,

Ginny Marvin
Editor-In-Chief

1. Google's web crawler Googlebot now runs on the latest version of Chromium: Why that's a good thing by Barry Schwartz
Googlebot has been upgraded and should now be able to crawl more modern websites with less of an issue.

2. Angular Universal: What you need to know for SEO by John E Lincoln
Learn the five steps to make Angular play nicely with search engine bots and index your site.

3. A simple 3-step framework for improving your technical SEO by Aleh Barysevich
From migrating your website to an HTTPS domain to robust keyword research to optimizing H1 tags, there's no end to the improvements you can make.

4. How to use Schema to create a Google Action by John E Lincoln
A new update makes Google Actions accessible to a broader range of marketers to build an Action from scratch.

5. Learn to think like an SEO developer by Detlef Johnson
Enhance your skill set by bringing your SEO knowledge to the world of computer programming.

6. A WordPress safety plan for SEOs and developers by Detlef Johnson
How to protect your WordPress site from attack and keep it safe and secure.

7. Getting started with a terminal emulator for SEO programming by Detlef Johnson
The terminal is important because it provides access to command line utilities the ability to perform SEO hacking on remote machines by opening shells in the cloud, and the ability to write or utilize programs that automate work tasks and power websites.

 
 
 
Pro Tip Throwback
 

Tell Googlebot about URL parameters

"If your CMS generates lots of dynamic URLs (as many of the popular ones do), then you may be wasting your crawl budget – and maybe even raising red flags about duplicate content," explains Aleh Barysevich of SEO PowerSuite. "To inform Googlebot about URL parameters that your website engine or CMS have added that don't impact page content, all you have to do is add parameters to your Google Search Console (go to Crawl > URL Parameters)."

Learn more »

 

Choosing the right marketing automation partner for your agency

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You've heard marketing automation can expand your revenue base and deliver results for clients, but how do you choose the right vendor for your agency? This eBook from SharpSpring is designed to guide you through choosing the marketing automation partner to help you increase monthly recurring revenue and deliver measurable results for clients.

Read more »

 
Resource Spotlight
 

The Periodic Table of SEO Factors 2019

Since its debut in 2011, Search Engine Land's Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. The completely redesigned 2019 update contains elements that are foundational or increasingly toxic to an SEO strategy or represent verticals that are still emerging. 

Download your copy today »

 

Leftover 2019 budget? Put it to great use!

Register for SMX West before the year is over and join us February 19-20, 2020 in San Jose for a fabulous training and networking experience! Discover actionable tactics that can help you achieve your search marketing goals and connect with a thriving community of like-minded professionals. The experts at Search Engine Land have redesigned the agenda just for you, featuring 85+ unique sessions on SEO, SEM, and digital commerce marketing. Sharpen your skills, broaden your horizons, and prepare for what's next: Register for SMX today!

Register now »