Affiliate ad hijacking (also known as brand poaching, direct linking, URL jacking) is when an affiliate impersonates a brand by running ads that look identical to a brand's.
Ad hijacking can be very damaging to a brand's paid search programs. To someone looking at a Search Engine Results Page (SERP), ad hijacking doesn't look any different from regular advertising.
This white paper from BrandVerity discusses the following ad hijacking topics:
- What does ad-hijacking look like?
- What is the impact of ad hijacking?
- How can you stop ad hijacking?
