We operate in a world where customer expectations for brands are high.
Customers want consistent messaging, information, and service when they interact with a brand. They may not know, and certainly don't care, if they're receiving information from a marketing team or an account manager.
They want your brand to feel like a consistent experience.
One way to accomplish that is through customer experience marketing, which is an approach that moves away from selling products towards meeting customer expectations and delivering personalized experiences that offer true value.
Get actionable tips and concrete advice on how to do that in the eBook How Marketers Can Create a Smooth Customer Experience in 2020.
