Affiliate ad hijacking (also known as brand poaching, direct linking, URL jacking) is when an affiliate impersonates a brand by running ads that look identical to a brand's ads. Customers typically have no idea they have clicked on an affiliate ad, and the affiliate is paid a commission for conversions that the brand would have captured directly.
This white paper from BrandVerity discusses the following ad hijacking topics:
- What does ad-hijacking look like?
- What is the impact of ad hijacking?
- How can you stop ad hijacking?
