🔍 First glimpse at the PromoteIQ and Microsoft Advertising integration

Jan 10, 2020

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You may recall Microsoft acquired vendor marketing platform PromoteIQ in August as part of a larger focus on retail at the company. Well, we're starting to get some glimpses of what Microsoft PromoteIQ will be offering. The company said Thursday that it is building turnkey PromoteIQ integrations with the rest of the Microsoft stack.

PromoteIQ's integration with Microsoft Advertising is now in beta. Participating retailers can opt to open a portion of their advertising inventory to select brands via the Microsoft Advertising platform. This key here is that the retailers are in control of their programs — they choose the brands that can participate and can control the level of inventory and placements available to them. "Retailers don't want to be faceless supply that someone else is using to build an ad business," PromoteIQ's former CEO and now business lead Alex Sherman told me yesterday.

Conductor has launched Marketplace in its Searchlight platform. SEOs and marketers can request analyses, content briefs, educational materials and more from Conductor's team of success managers directly through the Searchlight UI. The aim is to make it easier to request managed SEO services and make SEO more accessible to marketers that may not have SEO in their title but are tasked with managing it. The offering is built into the existing tiered pricing structure for all customers.

As part of its EU antitrust agreement, Google agreed to give Android users in the EU a choice of a default search engine when they set up their phones. Which engines show up in that list was left to an auction process. The results of that search engine auction are now in and DuckDuckGo and Info.com will crowd out Bing in most markets.

Keep reading for a Pro Tip on third-party scripts and much more.

Ginny Marvin
Editor-In-Chief

Pro Tip

The dangers of misplaced third-party scripts

We know most SEO tags like title, meta description, canonical, etc. belong in the HTML HEAD but if placed in the BODY, Google and other search engines will ignore them. During a site analysis for a client, SMX West speaker Hamlet Batista of RankSense found a misplaced canonical tag. In his latest article, Batista introduces a couple of developer concepts so that we can understand how this situation happens, and more importantly, how to fix it.

Learn more »

Webinar--The State of Retail Media in 2020

Consumers everywhere now favor online marketplaces, not Google, when beginning a product search. Amazon recently overtook its rival when it comes to where shoppers start their customer journey. With so much change afoot, what exactly is the state of retail media in 2020? Join this live webinar with Crealytics CEO Andreas Reiffen and Third Door Media's Editor-in-Chief Ginny Marvin as they discuss how leading retail brands can survive – and thrive – in the era of online marketplaces.

RSVP today »

Search Shorts

Google Search Console tidbits & more

Performance report video tutorial. Daniel Waisberg from Google published a video tutorial on how to use performance reports in Google Search Console.

Crawl stats report. Google fixed the crawl stats report that had data that was old yesterday.

Two years old. Google is celebrating the two year anniversary of the day it launched the new version of Google Search Console.

FAQ schema. John Mueller of Google confirmed that FAQ schema must be visible on a page and not in an external PDF document.

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