More human communication leads to demonstrably better business results. But putting humanity into action is easier said than done. Technology can help businesses forge more human connections between consumers and the brands they love. That's why Braze commissioned two powerful studies conducted by Forrester Consulting to dig deeper into this important topic.
On January 30th, 2019, join guest speaker Dipanjan Chatterjee, VP and Principal Analyst at Forrester, and Sara Spivey, CMO at Braze, as they discuss the latest Brand Humanity research findings:
- The consumer study tracks year-over-year changes in customer sentiment about brand humanity, with implications for brand communication strategies.
- For the first time, a business decision-maker study investigates what it takes to build and deliver relevant and timely human brand experiences… and what stands in the way.
- You will learn what actions businesses can take to express brand humanity, and which skills and tools brilliant brands rely on to deliver memorable experiences that produce tangible results.
