As online shopping behavior continues to change dramatically and Amazon makes adjustments in response to the COVID-19 pandemic, advertisers adapted to an unconventional Prime Day 2020. With Prime Day moved to Q4 and serving as the holiday shopping season's kickoff event, shopper behavior and advertising performance from Prime Day can offer some key insights into what lies ahead for the holiday season.
In this free report, Pacvue analyzed advertisers' ad performance during Prime Day 2020 to better understand the industry trends, and prepare for Black Friday, Cyber Monday, and the rest of Q4.
Highlights from the report include:
- Average spend on Sponsored Brand ads was up 263% year-over-year on the first day of Prime Day, and up 238% on the second day.
- Average CPC for Sponsored Brand ads was also up 23% on Prime Day year- over-year.
- The first day of Prime Day had a higher ROAS for Sponsored Products than the second day, up 43% week-over-week.
...and more. Download the full report to access the largest dataset of Amazon search advertising performance, and read our key takeaways for your upcoming campaigns.
