This start-up guide will help you make sense of the basics of mobile attribution and how Apple's privacy framework impacts measuring all your hard work.
You'll learn about:
- Different attribution models, windows, and methodologies
- Post-install marketing analytics: cohort & retention, LTV, ROAS, and more
- The real threat of fraud: install, post-attribution, and in-app fraud
- Overview of SKAdNetwork and the shift to aggregate the way we attribute credit to marketing programs
