🔍 Google search rankings algorithm check-in

Local Service Ads Google bug, speeding up images and the value of our old internet companies

May 07, 2021 Good morning, Search Marketer, let's catch you up a bit on some of the latest rumblings around the unconfirmed Google search ranking updates. Yes, I know. Google is always updating but sometimes those updates are larger and more widespread than others. It has been a while since we had a core update — the last one was the December core update — and we are now five months later and no new official core update has been announced by Google. We did have the product reviews update that finished rolling out April 22nd and we are awaiting the upcoming page experience update.   That being said, there were some unconfirmed updates since April 22nd including rumbling around April 23rd and 24th and April 30th and May 1st. There is some suspicion that these updates were tweaks to the product reviews update that was released in April, but Google has not confirmed that. It does appear that those two updates were significant and many in the SEO industry noticed ranking changes on those two time frames — some specifically around recoveries for the product reviews update. Barry Schwartz, Google (bird) algorithm watcher   PPC   Google Local Service Ads bug changes your bid mode Google has a bug with its Local Service Ads program where it may change your bid mode from "Maximize Leads" to "Max Per Lead." Google is aware of this bug and said they are working on a fix.   If you are using Local Service Ads, you will want to check your bid modes to ensure they are set properly and that this bug didn't lead to them being changed without your knowledge.   Len, an advertiser, said this "issue has impacted 100% of the law firms I work with." David Kyle, another advertiser, said, "I had all of mine set to Max Per Lead already, and set them to the max bid that was allowed at the time. These bids were also dropped to the minimum." This does not sound good, and if this impacted your client's spend or budgets, reach out to Google for a remedy.  Read more here.   Your eleventh-hour SEO intel on Google's Core Web Vital metrics While the basics of search engine optimization are still important, never before has Google been so clear in its prioritization of the end-user experience than in 2020 with its announcement of new Core Web Vitals. Read More »   SEO   Google's advice on optimizing images with SEO in mind With all this concern over making your pages faster these days, many are not thinking about what happens to your image search traffic if you just change your images. Many are changing their images from .png or .jpg formats to .svg for performance reasons. But that is a brand new image, and if your site gets traffic from Google Image Search, that traffic can disappear with those changes. Google Image Search is super slow when it comes to processing redirects and finding new or updated images =- so be careful when making these changes. Google's John Mueller posted a thread of advice on Twitter on how to optimize your images while keeping in mind image search traffic. The advice starts with trying not to change your file names and just optimize the image under the current format. There is a lot more advice on how to optimize your images and communicate any changes to Google in the most efficient manner.   Complete Guide to Core Web Vitals Core Web Vitals are at the top of almost every SEO's agenda in 2021. But with June's Page Experience algorithm update edging ever-closer, are you, your SEO team, and your business ready? Download DeepCrawl's Complete Guide to Core Web Vitals, produced in partnership with Impression, to learn what the Core Web Vitals are, what SEOs can do to improve Core Web Vitals, benchmarking your competitors, and more. Learn more »   Search Shorts   The hypothetical search engine named Steve and its ranking factors Hypothetical search engine. Yesterday, Google published its hilarious Search Off the Record podcast and they talked about what ranking factors they would use in their hypothetical search engine named Steve. I think they dropped a lot of hints around the page experience update not being that significant of a weighted ranking update. Listen for yourself here.  Scroll to text Search Console reporting. It looks like Google is removing the scroll-to-text fragments in the Google Search Console performance data reports, so you can no longer see if people are clicking on scroll-to-text featured snippets, images and so on.   Google Analytics does not hurt your rankings. Google's John Mueller often is asked if Google uses Google Analytics data as a ranking signal, the answer has always been no. But now he was asked if using Google Analytics would harm your site because of the page experience update. The answer there is also no but not because it is a Google service he said.   Last chance to save big on your SMX Advanced pass Join us online, June 15-16, for a deep-dive through the latest, most sophisticated SEO and PPC topics and trends… best rates expire TOMORROW. Book now and save up to 20% on registration! Register for just $199 »   What We're Reading   We've curated our picks from across the web so you can retire your feed reader. Machine Learning For a Ranking Model – Go Fish Digital Natural Language Query Responses – SEO By The Sea Rachel Maddow Of MSNBC Calls Out Google For Hiding Search Ads, It Sounds Like She Has Malware – Search Engine Roundtable The B2B Marketers' Perspective on Measuring Content Marketing Performance – KoMarketing What Are Heading Tags and Why Are They Important to SEO? – BruceClay   https://searchengineland.com/ Information on Advertising/Sponsorship here. This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe. We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 Manage my preferences. © 2006-2021 Third Door Media. All Rights Reserved.

 

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الجمعة، 7 مايو 2021