With all of the changes Google has been making over the past year, including its cookieless world, and as we begin to enter the new post-normal, marketers are looking to reinvent their search strategies — especially personalization. But where do you start?
Join Adthena's VP of Marketing, Ashley Fletcher, who will help alleviate the stress of how to adapt to the new post-normal and share other alternatives to personalization.
Key Takeaways:
- Personalization is still possible with first-party data, location & time-based messaging, & contextual targeting
- How brands are pivoting their search strategy to incorporate audience data
- How to create a safety-net strategy with location-targeting
- Trademark infringement reformations
- How to monitor market trends & competitors activity across devices
Speaker:
Ashley Fletcher, VP of Marketing, Adthena
Thank you,
The Search Engine Land and Digital Marketing Depot Teams
P.S. If you can't make the webinar,
register anyway and we'll send you the video recording of the webinar later in the day.
