🔍 Bing adds to search reports, Fresh audience targeting tactics

And 20 questions to ask prospective location service providers.

Feb 19, 2019 Good morning search marketers, how's your traffic looking? We kid, but we start today with a new launch by Bing. Microsoft's search engine has added info on shopping campaigns to its search terms reporting grid. While not major news, the announcement shows Bing's commitment to making the platform simpler for multichannel search marketers. Bing is promising more incremental updates through the year. Also today, U.K.-based search specialist Ben Wood breaks down a few approaches for using automation to boost the performance of PPC campaigns. One successful tactic: "Layering smart bidding with management scripts that factor in client specific data such as seasonality, stock levels and other factors," he writes. Also, check out this phenomenal guide to choosing a location services provider by Greg Sterling. It's not always easy to know what to ask. Greg's broken it down by platform and has written down the questions for you. There's more below, including audience targeting tips, our reading list and some chatter about a possible algorithm shift. We know how much you love those. Henry Powderly, VP, Content   Pro Tip   Audience targeting gives big boost to campaigns If you missed SMX West, you missed the session by Bing's Christi Olson and NordicClick Interactive's Brooke Osmundson in which they broke down the ways PPC marketers can use audiences in Bing and Google to improve the performance of their campaigns. "Take the time to understand your target user and how audiences work in each of the platforms to know both your opportunities and limitations. Once you have this understanding in place, you'll be able to improve your marketing and better connect with the audience who is right for your business," writes Joe Martinez in his recap of the San Jose session. READ MORE »   Live Webinar: How to Prepare for a Successful Marketing Analytics Implementation- Feb. 26 Sponsored by CardinalPath Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation. Join us to discuss best practices that will pay dividends in the long run. READ MORE »   Search Shorts   Algorithm changes and Mueller tips Something's changing. Following last week's events, we are seeing more chatter from within the community about shifts and changes with the search rankings in Google over the weekend. Google has not yet confirmed any of these updates but you should watch out for shifts in your site's Google organic traffic. Three pearls of wisdom. John Mueller, Google's webmaster trends analyst, posted three tips on Twitter over the weekend. 1) if you are getting spammed by bad links, he said don't worry about it, Google can ignore them. 2) Having multiple XML sitemap files is perfectly fine. 3) And featured snippets change all the time, that is normal. Coming soon? Google was caught testing a preview of the Discover feed in Google Search Console's performance report. Google quickly removed any hints of this data coming to Search Console after it was spotted in the wild.   Reading List   Today's theme: Google Discover, dashboards & ranking updates Fighting disinformation across our products – Google Blog Build a Search Intent Dashboard to Unlock Better Opportunities – Moz Detecting Link Manipulation and Spam with Domain Authority – Moz Google Is Now a User Discovery Engine – Stone Temple Google Search Console Performance Reports To Get Discover Feed Data? – Search Engine Roundtable Google Search Ranking Algorithm Update Continue Through Weekend – Search Engine Roundtable Andreas Ekström: Can We Solve For Bias In Tech? – TED Radio Hour   Join Us   Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Click here to unsubscribe or manage your subscriptions We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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جوجل بلس

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منشور من طرف :

أضف تعليق

الثلاثاء، 19 فبراير 2019