Guide to the Psychology of Referral
The attraction of refer-a-friend-programs is not only financial; they tap into a much deeper human need for social recognition and belonging.
This guide from Mention Me considers how psychology affects referral marketing.
It looks at:
- What motivates customers to refer a friend?
- The perfect mix of persuasive ingredients that encourages referral
- Nudge theory
- Constructing a testing matrix considering psychological enablers and barriers
