Good morning search marketers, welcome to Search Engine Land's brand-new daily brief.
Blink and you might miss them, but Google has rolled out new product card buttons for desktop search, adding "details," "reviews" and "stores" in Google Shopping product panels. Let us know if you see any measurable impact tied to these.
But speaking of impact, our own Detlef Johnson is continuing his breakdown of Google Search Console, this week focusing on managing validation errors kicked up by the console. There's a difference between usability errors and other errors tied to things like AMP and structured data reporting that can have a real impact on results. There's a lot to keep in mind.
And then there's this smaller note about GSC: The company this week reminded users that mobile app properties will be removed from the console and that it's time to remove Google+ buttons from your webpages (though the time for that has honestly long passed).
Here's another reminder: If you're using Bing Ads and targeting users who may be searching in multiple languages, there may be some targeting nuances you're not aware of. For example, did you know language targeting dictates which countries you're targeting? Take a look to make sure you're setting up your language-targeted campaigns correctly in Bing Ads.
We've also just released the SMX Advanced agenda, so I hope you'll pitch to speak or make plans to join us.
There's a lot more in the newsletter below, including a candid moment on The Soapbox from Detlef on the UX debate, so keep scrolling.
Happy optimizing.
Henry Powderly,
VP, Content
