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Forrester's Tools and Technology: The Customer Analytics Playbook



Digital Marketing Depot

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In Forrester's 39-criteria evaluation of customer analytics solutions providers, they identified the nine most significant ones — Adobe, AgilOne, IBM, Manthan, NGDATA, Salesforce, SAP, SAS, and Teradata — and researched, analyzed, and scored them.

This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.


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