Good morning, search marketers, have you looked at your Search Console reports lately?
We have a property sets replacement. Earlier this week, we reported Google is removing property sets from Search Console. Now there is officially a replacement, called domain properties. You'll be able to see data for all the URLs under a domain path – protocols, subdomains and paths – in one place. An important note from Barry Schwartz: "Since this is automated via DNS verification, it requires you to have access to the DNS records of the domain name."
If you or your client is a small retailer, you know the pain (impossibility?) of getting local inventory feeds up and running for organic visibility and ad campaigns. To help small retailers compete in this space, an Ireland-based startup has a solution that lets businesses upload product data right from their POS systems. Products are optimized to rank for specific product searches. That could help local businesses compete a bit better in search, even against Amazon.
And speaking of Amazon, the FTC has issued its first fine against a seller for buying reviews. Turns out the diet supplements company was buying reviews from a site that Amazon itself sued back in 2016. Every seller knows how important reviews have become, which, in turn, is why the fake review business has spun out of control. "This FTC settlement could be the opening of a new enforcement front against review fraud," said Greg Sterling in his coverage of the suit. OTOH, "it will take more high-profile cases and big penalties to discourage some of these practices."
Ginny Marvin
Editor-in-Chief
