🔍 Much ado about featured snippets, introducing SMX Insights

Plus, search in messages and a possible algorithm update.

Feb 26, 2019 Good morning search marketers, let's talk about featured snippets. These have long been debated by content producers – are they a boon to sites shown in "position zero," or is Google costing site owners valuable traffic by showing their content right on search results pages? A newish mobile card of snippets brought this debate to the surface again over the weekend, with Google's Danny Sullivan weighing in and defending the snippet treatment.   Google made some news at Mobile World Congress in Barcelona yesterday with announcements that Google Assistant is coming to more smartphones and local search suggestions are coming to Messages on Android. For a speed check, Google also launched a rebuilt Test My Site tool that has more bells and whistles to gauge how fast your site is running on mobile. Still on HTTP? Turns out those 'not secure' browser warnings actually do scare nearly half of users, according to a new study out of the UK. YouTube is steadily becoming more performance advertising oriented, with newish features like custom intent audiences and formats like TrueView for Action featuring more prominent calls to action. Search marketers who want to do more with video campaigns will feel pretty at home with these features. Googler Matt Lawson lays out the benefits of approaching YouTube like a search marketer in his latest column. There's lots more below, including a ProTip (on featured snippets no less) and Search Shorts, to keep you up to speed. Ginny Marvin, Editor-in-Chief   Pro Tip   Can tables steal a featured spot? There are different types of featured snippets and going after the top spot with tabular data can bump competitors out. But the strategy requires you understand the difference between structured data and content structure. As Brodie Clark of Optimising explains, "Structured data refers to when you implement a type of markup on a webpage, which helps to give additional details surrounding the page content. Content structure, on the other hand, relates to organizing the HTML on a page. This can be headings, the title tag and meta description, or alt tags for images." Taking the featured snippet isn't always easy but by providing the right data, Google can use it in a variety of ways. The same is true for the user. As Clark notes, "Who doesn't like reading information in an organized table that is easy to consume?" READ MORE »   Live Webinar: How to Prepare for a Successful Marketing Analytics Implementation- Feb. 26 Sponsored by CardinalPath Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation. Join us to discuss best practices that will pay dividends in the long run. READ MORE »   Search Shorts   Pay attention, the algorithm may have changed Algo update? Starting Friday and throughout the weekend, it appears there may have been a Google search ranking algorithm update. While it is not confirmed, there is a lot of chatter and some signals pointing to a shake up. Double time. While it is very rare to ever see a double featured snippet in Google, we know it happens. The folks at Moz published an early study around these special featured snippets that you might want to check out. Stat finder. Google Analytics made a tweak to their interface, bringing a big search box front and center. You can search for reports, questions or help documentation right in that search box. Who asked that?. The folks at ThriveHive built a tool that shows local SEOs the most popular questions submitted to Google's local Q&A feature by business category. Yes, si'l vous plait. Two languages in one site? Google's John Mueller said Google will pick up both languages on the site but it isn't recommended to have mixed languages on a site for both your users and Google.   Advanced Screening   Say hello to SMX Insights We're premiering a new type of session at SMX Advanced, taking place at Seattle's Bell Harbor International Conference Center on June 4 to 5. SMX Insights sessions are 8- to 12-minute solo sessions that pack a punch and wow attendees with content they can't and won't see anywhere else. SMX Insights sessions are tactical, specific, actionable. Speakers are challenged to deliver the goods in a limited amount of time: one must-try tactic, one nugget of sage advice, or one takeaway that makes you more productive. Have a gem to share with your colleagues? Pitch your idea and you may make it to the SMX stage! Want to see what else we've got planned for SMX Advanced? Check out the agenda, the in-depth workshops and the Search Engine Land Awards, which will be presented during a gala ceremony at Seattle's Museum of Popular Culture.   Reading List   Today's theme: Next-level thinking Elevate Your Brand: Rethink Your Top of Funnel Measurement Approach – aimClear Blog Google My Business Updates Guidelines on Content Related to Terrorism – Sterling Sky Inc. Build Actions for the next billion users – Google Developers Blog Building the Google Assistant on phones for everyone, everywhere – Google Blog Google's Search Quality Raters Guidelines Matter to Your Content Marketing – Stone Temple Venues Can't Turn Off Confirm Your Visits On Google Maps Via Google My Business – Search Engine Roundtable   Join Us   Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Click here to unsubscribe or manage your subscriptions We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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تويتر

جوجل بلس

بينتيريست

منشور من طرف :

أضف تعليق

الثلاثاء، 26 فبراير 2019