See How You Can Lower Your CPA with Invoca Conversation Intelligence
Your ad budget is stretched thin so you have to make sure your paid media CPA is as tight as possible. But are you calculating it correctly? Our research found that marketers overestimate their CPA by 46% on average and that they can optimize their CPA by 20% or more with conversation intelligence.
What's your true CPA? Try the calculator!
Marketers can realize huge paid media efficiencies just by getting visibility into conversions that are driven by digital marketing but occur in the contact center. This means you can:
- Allocate more spend to your most effective campaigns
- Use conversation data to optimize paid media campaigns
- Automate keyword bidding optimization with offline conversion data
- Show how effective your marketing efforts really are
Try this CPA calculator to get a custom assessment and learn how Invoca Active Conversation Intelligence can help you lower your CPA, maximize your budget, and optimize all of your marketing efforts.
