When faced with the worst public health crisis in more than a century, U.S. consumers used the telephone more than ever before. During the first half of 2020, Google My Business recorded a 61% jump in consumer calls, ranging from inquiries about open hours to arrangements for curbside pickups.
Marketers that are able to mine phone conversations for keywords spoken, caller intent and conversions can make important connections between phone calls and the digital campaigns that drive them. This is where a call analytics platform can give your company an edge.
Included in the 44 page report are:
- Profiles of 11 leading call analytics vendors
- Pricing charts
- Capabilities comparisons and recommended steps for evaluating and purchasing.
