🔍 Is this your first reporting rodeo? Or are you an old cowhand?

Plus, Google Search launches about this result feature

Feb 02, 2021 Good morning, Search Marketer, and early birds catch the worm, How does your reporting stack up? If you're like some of us, reporting is something you HAVE to do at the beginning or end of each month. It's not something you absolutely love, but it's gotta get done–herding your cattle, if you will. Maybe you manually pull data from multiple sources and fill out a template. Maybe you've got this on lock, run a few sequences and have the whole thing automated. Maybe you just slap some numbers into PowerPoint and check it off the list. No matter which bucket you fall into, SMX Report has something for you. On February 23, some of the most knowledgeable speakers in our industry will lead you on a learning journey–taking you from how to avoid common data setup mistakes to deep diving into each reporting platform, and fixing search issues based on data to what's to come in analytics. Early bird pricing ends THIS SATURDAY, February 6. So giddy on up and grab your All Access Pass for $99.  I can't wait to see you there. Yeehaw! Carolyn Lyden Director of Search Content   SERPs   Google Search launches "about this result" feature Starting today, users can find out more about a search result before they click through. The "About this result" feature, which is currently in beta, tells searchers about the site they're looking at visiting, whether the connection is secure and if the listing is organic or paid. In the example above, Google displays Wikipedia information about the site in question. If no Wikipedia information is available, Google may instead show other information, such as when Google first indexed the site. This information can be accessed by tapping on the three dots located in the top-right corner of a search result snippet. And, much like knowledge panels, Google does accept feedback on this feature. If it gets used, this feature might help searchers evaluate a site's credibility. Take a second to see what it looks like for your brand or business, it has already started rolling out in U.S. search results on mobile web, desktop and the Android Google app. Read more here.   SEO market overview--learn about the latest trends and challenges SEO remains the stalwart mainstay of digital marketing, driving as many as 22% of all website visits. But its practice has become more complex and it involves more considerations than SEOs enjoyed in the "ten blue links" era. Today, SEO includes everything from content marketing to user experience. This 76-page report reviews the market for SEO platforms, plus the latest trends, opportunities, challenges, and vendor information. Check it out »   SEO   Yes, you still need canonicals An SEO asked Google's John Mueller if the search engine penalized duplicate content. John replied that "Fundamentally, duplicate content isn't a problem when both are in text form." This may have you asking if there is any point to canonicals. Absolutely. Keep your canonicals. As our own Barry Schwartz puts it: "Duplicate content is not a negative ranking factor, Still, Google will only rank one of the pieces of content in search, not both. They do not want the same article from two places in the same set of search results. So if you do not give a canonical, Google will pick one itself. You should pick one so Google does not."   Events   Marketers say COVID vaccines create hope for quick return of in-person events With COVID-19 vaccinations underway globally and throughout the U.S., marketers are indeed seeing an end to conditions that have made business travel to training seminars, conferences and trade shows unsafe. Caution is still reigning in the short term, but optimism is painting their longer-term views. Nearly 75% of marketers we surveyed in the beginning of 2021 said it was highly unlikely they would attend in-person events in the first half of the year. But that dropped to about 20% when asked about the second half. In fact, 20% of the nearly 200 marketers polled said they felt there was a 5-in-10 chance they would feel safe to travel to events. Even more surprising, 15% of the group said it was "extremely likely." That confidence is likely tied to how much comfort the vaccine brings. About 78% of those we surveyed in our latest Events Participation Index said they plan to get vaccinated. Others said they were unsure and only 6% said they would not get vaccinated. Of those who said they would get vaccinated, 13% said they would feel safe immediately (assuming that means after the 2nd booster), 37% said they would feel safe after a month and 29% said they would feel safe after 6 months. Read more here.   SMX Early Bird rates fly away this Saturday Join us online at SMX Report, February 23, for an all-new search analytics training program designed by the Search Engine Land experts. Register by this Saturday, February 6, and save up to $80 (nearly 30%) on registration! Register for $99 »   Search Shorts   Redacted information in Google Search. Redacted information and search. Google posted about a help document on how to keep redacted information out of Google Search. John Mueller of Google shared it and said it was not particularly new but it may be helpful to some folks. Google search CLS issue. You know when you visit a search result from Google, then click the back button to go back to Google's search results and then Google loads this "people also search for box."  That dynamic expansion box is super annoying, potentially a CLS issue, don't you think? Even John Mueller of Google finds it annoying.  Site command. Google's John Mueller said "site:query is not representative of a normal search." So when you do a site command search, do not be upset with the results, it is an advanced query.   What We're Reading   We've curated our picks from across the web so you can retire your feed reader. Google My Business Not Applied Edits With Send Edit Feedback – Search Engine Roundtable If Google pulls out of Australia, prime minister says Microsoft's Bing could take its place – MarketWatch Learning to Reason Over Tables from Less Data – Google AI Blog Organic Performance Doesn't Happen in a Vacuum so Why Should Your Strategy? – Seer Interactive SEO Forecasting in Google Sheets – Moz   https://searchengineland.com/ Information on Advertising/Sponsorship here. This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe. We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 Manage my preferences. © 2006-2021 Third Door Media. 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الثلاثاء، 2 فبراير 2021