The phone continues to play an integral role in customer communications, particularly as more consumers work and shop from home. An Ipsos report commissioned by Google found that 70% of mobile searchers have used click-to-call capabilities to connect with a business.
With call analytics, inbound calls can be tracked to their source at the keyword and campaign levels, and followed through the conversion funnel to identify the most profitable campaigns. More accurate attribution will result in your search budget being more effectively allocated to the most profitable keywords, campaigns and channels.
"Enterprise Call Analytics Platforms: A Marketer's Guide" from MarTech Today examines the market for enterprise call analytics platforms and the considerations involved in implementing this software into your business. Included in this 44-page report are profiles of 11 leading call analytics vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
Is it time to consider licensing a call analytics platform? This report will help you make that decision. Read it today!
