Good morning, Search Marketer, and how much do you automate in your job and life?
My spouse loves to talk about automation in modern workplaces. He believes that robots will eventually be able to replace us all on the job. And while he may be right… one day, I think for now, they're often a great complement to what we do as search marketers. We can use automation to create ad copy and meta descriptions (see the new data below on how often Google rewrites these), search testing, and ads research. Automation makes our lives easier so much of the time.
However, there's definitely something to be said for having individual control over certain aspects. Any SEO will tell you that an automated auditing tool won't tell you nearly as much as a person with expertise digging into your website. It makes me think of the Yoast tool. So many clients often think that their SEO goal is getting "all green lights" in Yoast, and while that shows that you've optimized a certain way, it's not the only way you should be practicing SEO.
So while automation may be the way of the future (and the right now), I don't think it'll take our jobs any time soon. In fact, it can make our jobs better.
Carolyn Lyden
Director of Search Content
