While digital channels continue to gain ground, the ambivalence isn't gone. Many of you feel you don't have the right tools to measure and compare the ROI of your ad campaigns across all the channels you use.
The detailed findings in this report from Nielsen offer a powerful view into the current state of the industry.
Get your copy of The Age of Dissonance to learn:
- Why marketers hold digital channels to a different standard than traditional channels
- How perceptions influence digital spending
- Why brands shrug off data quality issues
- What obstacles are hindering OTT advertising adoption
- Tactical recommendations to improve marketing effectiveness
