🔍 GMB wants your keywords | New change history annotations

Feb 13, 2020

Good morning, search marketers, hey, keywords aren't dead after all.

Google still wants them for local search, anyway. At some point recently, Google quietly updated its GMB help page on improving local rankings with an explicit recommendation to add relevant keywords to your business description to help improve visibility in local search results. Stefan Somborac, founder of Marketing Metrology, spotted the update this week.

This doesn't mean you should go keyword stuff the heck out of your GMB listing, but adding location qualifiers, for example, can improve your chances of showing up for relevant queries.

Yesterday, Google rolled out new annotations on Change History performance charts reports that actually make them quite a bit easier to navigate. Clicking on one of the annotation icons below the chart brings up a card listing the types of changes made that day. You can then click on any of the changes to get to the details in the report. The annotations only appear at the campaign level — at this point at least.

Ginny Marvin,
Editor-in-Chief

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