Good morning search marketers, we have made it to the end of another week together.
Yesterday, we covered a survey of 250 mostly boutique agencies that found agency leaders are feeling good about their teams' ability to work from home but are feeling queasy about their businesses in the near-term and bracing for client budget and project cuts.
For agencies working with commerce clients, this is a particularly unprecedented time. Responses to the article on Twitter were illuminating:
Andrew McGarry, who works with lifestyle and fashion brands, said, "Big issue for us and our clients is how much longer will warehouses stay open… arguably they should already be closed." E-commerce activity and demand might be up, but the ecosystem is reliant on warehouses being able to ship products. We're going to see closures as warehouses move to protect workers from coronavirus.
"100% this… each day could be the day warehouses go down. Every agency, regardless of size, is going to see cuts I feel. This is the time to dig deep with clients and truly make them feel like you sit right next to them," said Duane Brown who runs Take Some Risk, a small agency in Canada.
"Absolutely – in CA we're already seeing closures impacting clients," added Simon Poulton, VP of digital intelligence at Wpromote. "I'm also concerned about delivery supply chains as they may need to adjust (like Amazon has) to focus on prioritizing 'essential' products which may delay other shipments through the major carriers."
In other news, Pinterest rolled out new features for retailers, including a Verified Merchant Program.
And Barry Schwartz sat down with the wildly smart Hamlet Batista to chat about scaling and automating SEO with Python and even your basic spreadsheet. He's also got tips for beginners to get started. Watch here.
Our reader survey (below) is open for one final day. Please take a quick moment and thank you! Keep reading for a Pro Tip, Mindful Moment and more.
Take care,
Ginny Marvin
Editor-In-Chief
