Good morning search marketers, these are unprecedented times.
If you're having moments of feeling overwhelmed or even panicked, you're not alone. To help us all remember to take moments for ourselves and perhaps get new ideas for dealing with stress, we're going to share a quick mindful moment exercise in the newsletter for as long as it seems to make sense. We've organized mindfulness exercises at SMX and have seen them be helpful, but feel free to skip over it. If you have a helpful exercise of your own to share with the community, email me at gmarvin@thirddoormedia.com.
Today's daily break: For two minutes, sit on the edge of your chair with your feet planted on the floor. Close your eyes and pay attention to your breath. A good tip we found if your mind starts wandering is to remember to "feel your feet".
In the news, Schema.org has introduced COVID-19-related structured data types as well as elements to let businesses who are moving offline events online or have other announcements to make in association with the COVID-19 outbreak to notify users in the search results.
Sellers are now feeling the strains on Amazon's fulfillment systems as demand for household goods, medicine and other essentials has skyrocketed in recent weeks. The company told FBA and 1P sellers it is not accepting warehouse shipments of non-essential goods through mid-April. Many are pausing advertising on the platform. Amazon itself has also pulled back significantly on Google text and Shopping ads, Andy Taylor of Tinuiti said yesterday.
Keep reading for a Pro Tip on making the most of the new "Specialists" tab in Google's health knowledge graph and more.
Take care,
Ginny Marvin
Editor-In-Chief
