The rules of marketing continue to change - especially in light of data measures like the CCPA and Apple ITP. Consumers now expect privacy-oriented marketing from all brands. Fail to adjust to their privacy preferences, and you'll undoubtedly see a negative impact on your bottom line.
In this complimentary eBook from BlueConic, "The New Customer Engagement Model: How to Adapt Your Marketing in the Consumer Privacy Era," you will discover what your organization must do today to thrive in the increasingly data-conscious, constantly evolving marketing landscape:
- The downsides of legacy marketing technologies when it comes to tracking and updating customer consent
- How achieving a unified single customer view with modern martech like a CDP enables efficient data liberation
- Why identity is the core of the new customer engagement model and essential for improving your CX efforts
