Dear Marketing MVP,
Everyone knows there's more than one decision-maker in a complex B2B sale. But too often, companies don't have insights into what the broader buying group is thinking and doing because they don't have the right processes in place. As a result, revenue suffers.
On March 3, join Forrester's Kerry Cunningham and Openprise's Allen Pogorzelski to hear how you can orchestrate your business processes to get a more robust picture of the individuals behind your target accounts, and automate those processes at scale.
Attend this webinar and learn how to:
- Avoid 2nd lead syndrome that causes companies to miss critical decision-makers
- Unify data to gain that elusive Customer 360-degree view
- Optimize campaigns by tracking the right metrics to understand buying group behavior
Thank you,
The Digital Marketing Depot Webinar Team
