Good morning search marketers,
Many companies have been emailing their customers to answer questions about how they're handling the coronavirus outbreak, but let's be sure not to forget search. Brands — particularly restaurants — should act fast to add FAQs and "coronapages," as Greg Sterling has dubbed them, on their sites.
Yes, it may seem like an odd time to talk about planning for seasonality when most of us are operating in reactive mode. Near-term seasonality plans have been tossed out the window. But when this time does pass (it will), having a plan can help your business be better positioned. Metric Theory's Genevieve Head-Gordon shared excellent tips for preparing your paid search campaigns for seasonal peaks at SMX West last month that can help you be ready when "normal" returns.
In non-COVID news, Barry Schwartz chatted schema with Martha van Berkel. She runs Schema App and lives and breathes schema and structured data markup. Watch the full interview to hear them talk about the growth in Google's reliance on markup, whether it helps improve rankings (Google says no) and more.
Thanks to those of you who have sent us your mindfulness exercise suggestions! We'll be running these in a new "Mindful Moments" section in the newsletter for as long as it seems useful. See below for our first reader suggestion and much more.
Take care,
Ginny Marvin
Editor-In-Chief
