| To make the most of Nextdoor as a business marketing machine, Adam Dorfman, director of product at Reputation, recommends that businesses should: "Have a presence. Yes, Nextdoor represents one more digital platform you'll need to manage. But it's also an opportunity. Be aware that customers are likely looking for you and your competitors on Nextdoor for local services and products, especially if you are a service-area business such as a plumber or contractor. Creating and managing a page seems like a must. Apply offers if appropriate. If your business relies on offers and promotions to draw foot traffic, experiment with audience targeting across multiple neighborhoods to test how well offers perform based on location. Manage your reputation. As noted, people who review your business on Nextdoor are likely to be known personally by other Nextdoor users in your immediate vicinity. Given the propensity of Nextdoor users to review businesses, be vigilant in managing your customer ratings/reviews." Read More » | 
