Good morning, search marketers, happy Friday-before-a-long-weekend!
Keeping things fresh in content marketing is easier said than done. But, you may be sitting on more opportunity than you think. Repurposing your old content can be a cost-effective — and yes, even creative — way to reinforce your messaging and reach new audiences. Katie Pennell, senior performance content and SEO manager at Nina Hale Performance Digital, and Stoney deGeyter, VP of search and advertising at The Karcher Group, shared some of their tips with us ahead of their upcoming talks at SMX Advanced.
Next time you're hankering for delivery, you might be able to order and pay for your food directly from Google Search, Maps or Google Assistant. For restaurants and delivery service partners, this means "Google now owns the transaction," reports Greg Sterling, who adds that this "is part of a larger effort by Google to reduce consumer friction, remove steps between discovery and purchase and control more transactions directly."
Internal search may not be the sexiest topic, but for retail sites it can mean the difference between making and losing a sale. SaaS venture firm Scaleworks has acquired Denver-based SearchSpring, which developed an internal search and merchandising platform aimed specifically at helping direct-to-consumer sites serve relevant product results. The companies said they'll invest more in the solution, which integrates with most major e-commerce platforms, and grow its client base.
In the latest bug update, Google fixed Wednesday's indexing issue that kept new content out of the search results. Google's Gary Illyes said he didn't "expect data loss" in Search Console. Then added, "Emphasis on 'expect'."
We'll be off Monday to celebrate Memorial Day, but look for a special edition of our newsletter in your inbox Monday morning. Keep reading below for more insights and info.
Ginny Marvin
Editor-In-Chief
