🔍 Sharks! Lions! 3D objects with AR now live in Google mobile search

Plus, favicon stunts, popular dishes in Google Maps and more.

May 31, 2019 Good morning, search marketers, is there a shark in your office? There can be now… Google's 3D objects with AR support in search results is now live on mobile. To see how it works, search for [shark] or [lion] for example. Scroll down and you may see the option to "View in 3D". You can then click to load the object and select the AR option to project it into your environment through your mobile phone's camera. It's supported on Android and iOS devices.   If you're not seeing it live on your phone yet, you can check out Barry Schwartz' videos showing how it works in his article on the news. For now, these objects are showing for non-commercial queries, but it's easy to see the opportunities for retail when AR is supported right in the SERPs. SEOs have been reacting to the addition of favicons in Google mobile search. Veteran SEO Bill Hartzer managed to briefly get a copy of the "Ad" label to show as his site's favicon. Two days later, Google removed the favicon and instead shows a big "Ad" logo in his listing. (I'm still seeing that live as of this writing.) Google Maps will start showing popular dishes in restaurant listings. The new feature is powered by (what else?) machine learning and matches dish names, provided by Google Maps users, with relevant photos and reviews. So don't be surprised if restaurants start encouraging more food pics. Read on for a Pro Tip from first-time columnist Amalia Fowler on running tests in low volume PPC accounts and more. Ginny Marvin Editor-In-Chief   Pro Tip   It's crucial with low volume accounts to set expectations from the start "Due to the length of tests in low volume accounts, check what is currently being tested before doing optimizations so as not to disturb any tests in progress," explains Amalia Fowler of Snaptech Marketing. "It's natural that people will forget testing is occurring when it can take up to four months. Any change to the testing environment will affect results, and if the test is multi-campaign, then you have to be incredibly careful about every change you make. However, there are numerous occasions where you may need to make a change, whether out of necessity for the account or simply because a superior/client requests it. In these situations, the best thing to do is to describe the effect making that change will have on the test and document the fact that the environment has now been disturbed. This helps ensure that everybody is on the same page for when you interpret the results later." Read More »   The Secret Formula For Determining A Marketing Budget Sponsored by Sharpspring Determining a marketing budget can be frustrating. Are you investing enough? How do you know if what you're doing is working? This guide from SharpSpring outlines two simple equations you can use to take a lot of the guesswork out of the budgeting process. Read More »   Search Shorts   Chrome, structured data, web workers and experts. Google structured data video.  Google posted another SEO mythbusting video. This one was a "bonus video" covering structured data — check it out. GoogleBot supports web workers. Martin Splitt from Google said Google does support indexing web workers but you need to be careful how you implement them. Chrome Omnibox images. In Chrome, Google is showing image thumbnails for search suggestions in the omnibox. Some are seeing it now. Custom locations in Chrome. Developer mode in Chrome now lets you set custom locations to see what Google search results look like from those locations. Congrats Ginny. Our Editor-In-Chief was named one of the top 25 most influential in paid search by PPC Hero.   What we're reading   We've curated our picks from across the web so you can retire your feed reader 5 tactics the pros use for maximizing ROI – Microsoft Advertising Amazon adds 'Alexa, delete what I said today' command – TechCrunch Chrome to limit full ad blocking extensions to enterprise users – 9to5Google Effective Google Ads management – 7 Google Ads mistakes to avoid – Hallam Google Assistant screen search broken for Android users – 9to5Google Google Jobs – The Second Largest Job Platform in the UK. – SISTRIX How Long Does It Take For Google To Update Your Favicon In Search? – Search Engine Roundtable   Join Us   Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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أضف تعليق

الجمعة، 31 مايو 2019